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School of Hoops Staff

Director, Jim Seward
Skills Training Coach, Brian Conklin
Coordinator of Team Performance, Scott Custard
Director of Operations, Dawnielle Heilig

Director, Jim Seward

Veteran collegiate basketball coach, Jim Seward, shares his game-winning techniques at School of Hoops. With more than 30 years of award-winning collegiate coaching experience (600 career victories, including nine NCAA Top 20 Teams), Seward is widely respected for his systematic approach to basketball skills training. Seward is the all-time leader in career wins as former head coach at the University of Central Oklahoma and has produced:

10 NCAA National Scoring Champs
9 NCAA Top 20 Teams
8 NCAA Tournament Appearances
4 NCAA Players of the Year

Skill Training Coach, Brian Conklin

Graduating in 2004, former University of Nebraska basketball player Brian Conklin finished his career in amazing fashion. The 6-11 forward helped Nebraska earn its first postseason berth in five years and then set or tied career highs for points (24), three pointers (6) and steals (4) in Nebraska’s 84-83 loss to Hawaii in the second round of the NIT. His effort helped the Huskers cut a 17 point halftime deficit to one point less than five minutes into the second period.Conklin’s three point barrage throughout the season was uncanny, as the long range-range assassin hit a school and Big 12 record 55.9 percent (66-118) from beyond the arc, including hitting nearly 66 percent from three point range in conference only games. According to ESPN.com Conklin ranked first in the nation from downtown among all players with at least 20 treys The Hubbard, Ohio, native finished his career ranked fourth in Nebraska history with 176 treys, and moved into the No. 1 slot on NU’s career three point percentage chart (43.2). The first scholarship athlete to letter four times under Coach Collier at NU, Conklin averaged 6.1 points and 3.1 rebounds over 119 career games. He added a career best 17 rebounds in 2001 against Kansas State. His 11 first half boards just missed the NU record of 13 in a period. Conklin finished his basketball career in 2006 with TBB Trier in the top German League. Brian is currently in his 12th year on staff with the Fellowship of Christian Athletes serving as the Omaha Area Director. Brian and his wife Jenny have 3 kids, Jonah who is 9, Abby 7, and Levi 5.

Coordinator of Team Performance, Scott Custard

Scott is a native Nebraskan, growing up on a farm south of Elkhorn. He attended the University of Nebraska-Lincoln, he holds a BS degree in Agriculture. Scott is married to Cheryl, his wife of 24 years, and they have two sons, Calvin and Conlan. Scott has been coaching youth sports at various levels continuously since 1999, most recently for the School of Hoops Gym Rats teams for the past 3 years. He has grown into a basketball junkie, who loves watching the game, teaching the game, and even still plays the game a bit! Scott has thoroughly enjoyed his time at SOH, and looks forward to working with kids of all ages.